Bio
Zoe (Berkovic) Zela is an accomplished Creative Director and photographer with over 18 years of experience in New York City's fashion and advertising industries, where she has distinguished herself through a combination of award-winning photography and innovative art direction. Her remarkable ability to capture the essence of her subjects and craft compelling visual narratives has led to successful campaigns for a wide array of top-tier clients including The Gap, Umbro, Addidas, and Nestle. Zoe's extensive portfolio showcases her expertise in leading creative teams to develop and execute impactful campaigns across a diverse range of media, demonstrating her ability to elevate brand presence and connect with audiences on a deep and meaningful level.
Zoe's Journey from the Ultra Orthodox Hasidic community to a celebrated figure in the creative industry has required resilience, adaptability, and commitment to personal and professional growth. She brings a unique perspective to her work, championing inclusivity, climate justice, and Queer Joy through personal projects such as The A/Part Project, Transitions, and WE WERE HERE. Her leadership style is characterized by emotional intelligence, creative ideation, and an inclusive approach. As a visionary art director, Zoe contributes her innovative vision, strategic thinking, and transformative creativity to drive brand growth and and forge meaningful connections with consumers.